Frame the audience’s problems and pains in a way they recognize, and that makes them view a solution as something requiring immediate action.Any VSL is only as good as the strength of the pitch it presents, and no video sales letter software can write that for you. The immediacy of response: you don’t have to wait for that coupon to come back in the post!.The ability to extract trends and feedback from view data (eg at what point people stop watching).Efficiency: one good recording can be used over and over again.Convenience: no need to book a time or travel to present your pitch.The ability to convey interpersonal nuances - tone of voice, body language, etc - that are vital to creating trust (“people buy people” after all!).

The power to combine sound and visuals with text.Indeed, this works very well in some sectors and territories.īut online video has some serious advantages, such as: Of course, it is still possible to get results with conventional sales letters delivered through the post. Drive the viewer to make the next move with a clear Call-To-Action.Minimize the perceived risk involved with choosing your product by pointing to as many success stories from people or businesses in the same situation as the viewer as possible ( Proof).Show how your product solves the problem, ideally in a way that’s better than any potential alternative ( Authority).Present a problem that the viewer has and recognize the “pain” it causes - creating an appetite for a solution that removes the pain ( Value).VSLs are the latest iteration of the mid-20th century long-form, direct response adverts and follow almost all the same principles: Camtasia combines screen and webcam recording with extensive editing options for a labor-intensive but polished finished productĪ video sales letter (VSL) is a video that pitches your product or service directly to potential buyers to get them to take immediate action.Biteable lets you create a massive range of animations and customize them to an incredible degree.EasyVSL allows you to create kinetic text animations with voiceovers at record speed.Sendspark is ideal for video sales letters that replicate the face-to-face sales experience.Video gives you loads of ways to achieve this. Great video sales letters convey your full product pitch in a way that shows you understand potential customers’ pain points and how your product removes that pain, and provides plenty of proof.

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Choosing the right video sales letter software for your business can be a daunting prospect.īut don’t panic! We’re here to help - by explaining what makes a good VSL and what software tools will help you create great-looking VSLs of different types 🙌.

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